Are Websites Like Dates?
In his article, Scott Meldrum posits that websites are like asking someone out on a date. The user that visits your site is looking for certain piece of information to formulate a decision about your brand. While one-liners and funny jokes may get some guys the date, I believe many women are turned off with the lack of substance to the interaction. The datee, wants to know, do I have anything in common with this prospect? Will s/he take care of me? Will I be safe?
These same questions are true of the website visitor…especially if they’re making a decision to pick your brand over another. They want to know if your brand is legitimate and substantial. Is this a wise decision? Most visitors only view sites for a few seconds so getting the important content out in front of them is essential.
Tip: when reviewing your site, think about what direction you want the user to take when first encountering your site. Map out those conversion paths and design around them. Finally, time yourself and see if you can get important information within a minute.
Powered by FireStats